Beyond the Thank-You: How Companies Use Gifting to Build Relationships & Impact
Every gift a company sends says something about who it is. Used with intention, gifting becomes a powerful way to serve your people, your partners, and your community at the same time.
Done well, it pays off: 89% of recipients think more highly of a company that sends a thoughtful gift. Done poorly, it can backfire, with about 1 in 6 thinking less of the sender. Drawing on Packed with Purpose’s new Corporate Gifting Research and real examples from practitioners, this session explores what makes a gift meaningful and how organizations use gifting strategically to advance the goals they care about most.
Participants will leave with practical ideas to make gifting a more intentional part of their work, whether in corporate citizenship, employee engagement, or client appreciation.
Speakers:
Leeatt Rothschild, Founder and CEO of Packed with Purpose Connect with Leeatt on LinkedIn.
Nyla McKinney, Social Sustainability Coordinator, Sunbelt Rentals. Connect with Nyla on LinkedIn.
