Corporate social impact leaders have long focused on aligning their work with business priorities. But as organizations become more resource-constrained and risk-aware, traditional alignment approaches aren't fully equipped to deliver the same results.
Drawing on insights from Better Next's Trendsetters 2026 research and examples from leading companies, this session explores how alignment strategies are evolving—and what practitioners can do differently today. We’ll look at practical ways to adapt familiar planning tools, leverage risk insights, and create shared ownership across the business to strengthen impact and influence.
Participants will leave inspired with actionable ideas and updated methods they can apply to modernize their strategy and enhance business value while still making an impact for their communities.
Speaker: Carmen Perez, Founder at Better Next, LLC. Connect with Carmen on LinkedIn.
We appreciate your participation! Any registered attendee for an ACCP webcast that attends during the LIVE presentation will be entered in for a chance to win one Packed with Purpose Signature Gift Basket (valued at $75). View the official rules: https://accp.org/2025-webcast-attendee-giveaway/
