Hourly workers are the backbone of our economy, especially for industries such as manufacturing, QSR, retail, and hospitality. Despite making up a large percentage of the workforce, these frontline workers are historically under-leveraged by corporate social impact and volunteer programs.
In this session, Rich Maiore, CEO of Rocket Social Impact, will share what has worked well to reach, incent, recognize, and reward frontline workers; new data on frontline employees' preferences regarding volunteerism and engagement; how to rethink and renew your approach to them and how their efforts have not only boosted community engagement and impact but help support business priorities by bolstering recruitment, satisfaction, and retention.
