ACCP Presents welcomes Alisa Miller, CEO & Co-founder of Pluralytics, for an educational webcast. This free webcast is open to both members and nonmembers, will be available with closed captioning, and will be recorded.
After a year of grappling with issues of societal upheaval unlike anything we’ve seen in generations, when marketers and communicators look back at 2020, they will remember it as the tipping point in the rise of the values-based consumer. This more socially conscious consumer – and other stakeholders – are looking for a company’s values to shine through in all corporate communications. It’s never been more important to make sure that all public-facing communications show alignment between business goals and corporate citizenship goals.
This webcast will share actionable insights on purpose-driven messaging for CSR professionals, covering the following areas:
- How CSR professionals can leverage insights and values-language to engage their colleagues in the Marketing department, to align business and social impact goals.
- How to translate research and data on purpose-driven activities into language that communicates a company’s commitment to social impact to connect deeply across stakeholder groups: consumers, employees, investors, and leadership.
We encourage CSR professionals to also invite your marketing colleagues to join this webcast.
Named by Fast Company as a Most Influential Woman in Technology, Alisa Miller is co-founder and CEO of Pluralytics, the ground-breaking machine learning-powered language analytics platform. The AI language intelligence startup Pluralytics, which helps companies connect and increase engagement with values-based stakeholders – customers, investors, employees. Before starting Pluralytics, Alisa was CEO of Public Radio International (PRI) from 2006-2018 and was the first woman and youngest CEO to head a major public radio network. In 2018, she led PRI’s merger with PRX, creating a company that reaches 28.5MM users and has 100MM podcast downloads monthly. She speaks on the power of purpose-driven businesses and on tech/media’s power to shape knowledge and action. Her TEDTalk has 2MM+ views/translated into 48 languages.